The family-owned and run farm will donate 1p to the RSPB for every carton of its popular goats’ milk it sells across the UK.
The dairy expects to move more than a million specially printed cartons in Sainsbury’s, and Tesco supermarkets and it is timed to coincide with the charity’s new TV campaign that commenced at the start of July.
The “Give Nature a Home” initiative aims to help birds and wildlife flourish by encouraging people to create small spaces in their gardens where animals can settle as large natural habitats are slowly diminishing.
St Helen’s Farm sales and marketing manager, Mike Hind, said:
“We are delighted to be working with the RSPB on what is such a worthwhile and fun campaign for all wildlife lovers.
“At the farm, we make room for birds and wildlife by leaving field margins and planting trees and hedgerows for them to settle in.
“We have recently discovered that 63 different species of birds were on our farm, including barn owls that nest in the farm buildings, particularly at this time of year.
“By donating 1p for each carton of goats’ milk we sell, we are able to help give the campaign our support and encourage everyone of all ages across the UK to get involved and give the wildlife in their area a home.
“It’s a great activity too for the children who have now broken up for the school holidays.”
Founded in 1986, St Helen’s Farm cares for its herd of goats in more than 500 acres of land and operates a modern dairy, using 100 per cent fresh British goats’ milk. Its product range includes milk, butter, cheese, yogurts, cream and ice cream.