Yorkshire mum takes bite out of children’s healthy food market

A new business started by North Yorkshire mum Kate Riall has created a new healthy snack bar for children.

Dragon Bars – a nutritional treat designed to keep children going though their after-schools clubs or until their evening meal – is being launched at the town’s Academy Health Club and Spa next week.

The snack bar has a low-glycemic value, being made to release energy slowly, stabilise blood sugar levels and keep children fuller for longer.

It is crammed with healthy and nutritious ingredients such as quinoa, oats, chia seeds, blackcurrants, pumpkin seeds and flax seeds (linseed).

Kate, the managing director of  Harrogate-based Dragon Foods, was keen to ensure the bars are tasty to make it easy for parents to get their children enjoying these health giving foods.

In the last century the western diet has become increasingly dominated by refined sweeteners, such as granulated sugar and corn syrup, which have a high-glycemic index and load – both measures of the relative impact the foods have on blood sugar.

She therefore used a mix of brown rice syrup and agave syrup in the bars to give them their sweet taste without the unhealthy sugar rush and subsequent crash.

Kate said:

“I am thrilled to be launching the Dragon Bar in Harrogate. From concept to creation, the bars really are made-in-Britain as the production is based in the north of England.

“I wanted to develop something that was as convenient as a chocolate bar for mums and just as tasty for children.

“I found my own children were cranky due to hunger at the end of the school day, and wanting to snack before their after-school clubs.

“Dragon Bars are the perfect solution – the children don’t think they are eating something that is good for them and parents have peace of mind that they are eating nutritious food. ”

Philippa Shackleton, managing director of The Academy Health Club and Spa, said:

“We’re delighted to be supporting the launch of Dragon Bars at The Academy. Health and nutrition go hand in hand, and it is important to encourage good eating habits from a young age.

“We’re sure the Dragon Bars will be very popular with all of our members.”

Dragon Bars are being launched next week



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