Private hire company Arrow is to invest £3 million over the next three years in a new premium service.
The Leeds-based company has launched Arrow E Class, a prestige service fuelled by an elegant Mercedes E Class fleet.
Arrow E Class vehicles has both uniformed drivers and complimentary 4G WIFI but the unique service comes at affordable prices.
The new service puts quality travel within the reach of a large proportion of the Leeds population.
“Arrow Cars E Class service is unique in Leeds – no one else is offering this quality of service at affordable prices at this scale. Our drivers are uniformed and the E Class fleet has complimentary 4G WIFI.
“We’ve been operating a very successful private hire company for several years and it seemed a natural progression to offer an enhanced service for discerning individuals and businesses.”
The service launches with nine Mercedes E Class vehicles increasing to 70 vehicles by 2016. The company expects to create new jobs in Leeds in both administration and driving roles as the service grows.
Arrow also operates a fleet of Mercedes Vito people carriers for when larger groups need to travel together without compromising on quality.
Arrow E Class will run alongside the company’s traditional private hire business which operates nationwide with a fleet of 500 cars and a team of 60 full time support staff.
Arrow Cars holds numerous high profile supplier contracts with a wide range of businesses including Leeds Bradford International Airport, Manchester Airport, East Midlands Airport and Leeds’ First Direct Arena.
The executive cars can be booked in the same way as a traditional private hire car and are perfect for special occasions, business travel or simply to get from A to B in style and comfort.
Mr Richmond added:
“First impressions are incredibly important whether it’s in our personal or professional lives and we’re confident Arrow E Class will help our customers make the right impression.
“Arrow Cars cares passionately about its customers and that’s why our pricing is transparent, fair and affordable.
“We’re delighted to launch this new service which offers something distinct and different to the people of Leeds.”
To mark the launch of its new service, Arrow Cars will be exhibiting at the Festival of Business today at The Carriageworks in Leeds.
The Festival of Business is part of Leeds Business Week.