As a telephone and internet bank, its recent sponsorship deal with the ground-breaking arena has given the direct bank the opportunity to create a very unique cash machine.
first direct, which markets itself as the “unexpected bank”, took the decision to do something different for its flagship ATM and decided to reflect its musical location by using a jukebox design (see attached photos).
Head of marketing at first direct Lisa Wood said:
“We’re well known as the ‘unexpected bank’, so we knew we had to do something special.
“Given the cash machine’s location and the wealth of amazing acts scheduled for the Arena this year alone, we knew a jukebox was the perfect choice.”
The five-year sponsorship deal, announced in May this year, is the first major sponsorship the bank has undertaken in its 24 year history and means the name of the multi-award winning customer service champion will become ever more familiar to the many thousands of fans who attend the concerts and performances to be hosted at the arena.
Just three months in the first direct arena is going from strength to strength with its first three big acts – Bruce Springsteen, Elton John & Rod Stewart – all selling out.
By the end of this week over 50,000 people will have attended an event at the venue and when fully up and running the 13,000 seat venue is forecast to be in the top 5 arenas in the world for ticket sales.
first direct is rewarding its customers with a chance to win VIP tickets for the upcoming Kaiser Chiefs and Andrea Bocelli shows, and some of the best seats in the house for future events.