Riverside has opted to add a touch of the Barcelona-based brand’s Spanish flair to its premises in Main Street, with the launch of the five-car showroom.
A total of six staff, including two technicians, will work at Riverside SEAT, which has replaced the Renault dealership at the Seamer site. Riverside also carries an extensive range of pre-owned cars in group stock.
The opening marks an exciting time for independently owned Riverside, as it has been trading at its site – a former petrol forecourt station- for 25 years.
A new job has been created for a service advisor and an additional sales executive is expected to be recruited soon.
Riverside also has dealerships in Doncaster and Hull.
General manager Peter Murrey said:
“We looked at numerous brands but we felt SEAT was the clear winner for us. It’s a brand that’s going places.
“SEAT is clearly becoming increasingly popular in the UK. The new Leon has been crowned 2013 Auto Express Car of the Year, a really fantastic accolade, while the Alhambra has been named as the title’s Best Multi-Purpose Vehicle (MPV) for three years running.
“Also turning heads has been the new Leon SC – the first-ever three door Leon – which has earned rave reviews for combining coupé-like presence with family hatchback practicality, while the eagerly awaited new Leon ST – the first ever Leon estate car – will arrive in showrooms early next year.”