Businesses are invited to a free breakfast seminar in Sheffield on November 7 to find out how they can take full advantage of The Yorkshire Grand Départ 2014, without breaking the legal branding rules.
Specialist lawyers in intellectual property at hlw Keeble Hawson have joined forces with brand expert, John Lyle from Johnny Lyle Ltd, for a workshop offering practical tips and advice to businesses looking to capitalise on the event next year.
Rebecca Kelly, associate at hlw Keeble Hawson, said:
“With the Tour de France hitting the roads of Yorkshire for the very first time many local companies will want to use the event to boost business.
“Our ‘Get on yer bike’ seminar aims to simplify the complicated legal aspects related to branding and brand protection.
“Guest speaker John will offer some additional tips that businesses can use to stand out in their market and make the most of their own brand,” Rebecca added.
The event will be held at Commercial House, Sheffield on November 7 from 8am– 9.30am.