Chris and Charlotte Shipley have reached the final in the Beef Innovator of the Year Category in the national awards that celebrate the creative thinking, innovative approaches and the relentless hard work of farmers working throughout the industry.
To reach the final, Chris and Charlotte submitted a nomination that proved that the small, family run beef business can grasp new opportunities, develop its potential and maximise its impact.
Commending Manor Farm Beef, the judges said; “What makes this beef enterprise stand out from the rest is the way in which Chris and Charlotte, from Bridlington are adding value to beef products in an original and exciting way.”
Organised by Farmers’ Guardian in association with M&S, the British Farming Awards reward the extraordinary breed of farmers who have made their business a success through sheer determination, grit and foresight in the face of climate change, reducing financial support and increasing bureaucracy.
The other awards categories include Arable Innovator, Renewables Innovator, Sheep Innovator, Farm Retail Innovator and Machinery Innovator.
Manor Farm Beef rears pedigree Belted Galloway, British Blue and Limousin cattle that are specially bred and fed to produce the best possible taste and texture.
The are all born at Manor Farm and spend all of their lives grazing lush pastures before going for slaughter at 30 months (as opposed to the industry standard of 16 months).
The beef is then sold through selected restaurants, Manor Farm Yorkshire Beef Boxes and at Driffield and Hovingham farmers’ markets.