Plump Digital, which is based in Swinegate Court in the city, has designed and built “Skint” for Barnardo’s.
Skint, which can be played by visiting http://www.barnardos.org.uk/skint, sees players facing conundrums along the way which gives a taste of what it’s like to be stuck in the poverty trap by stepping into the shoes of a parent experiencing poverty.
Skint aims to demonstrate that escaping poverty is tough and for many families it can be a battle of limited choices and endless barriers.
The game challenges players to stay upright as they are knocked by real-life barriers, such as childcare costs and benefit cuts.
Players can run the game on websites, tablets and mobile phones.
Rob Colley, client services director at Plump Digital said:
“We were absolutely delighted to be asked by Barnardo’s to design and build an interactive game for them. The issue of poverty is such a big problem and we hope Skint will help raise its profile and some much needed money for Barnardo’s.
“The city of York is working hard to ‘Stamp out Poverty’ with a campaign that has seen The Press, City of York Council and Joseph Rowntree Foundation talking together about the issue, so it is even more fitting that Plump Digital have built a game for a national charity on the national issue of poverty from their base in York.”
Barnardo’s is a chosen charity of ITV’s fundraising programme Text Santa’s which could see Plump’s Skint game profiled on national TV.