Small Business Saturday aims to encourage people to support small businesses, both on the day and beyond.
The concept has been imported from the USA where it has successfully run for the last four years.
Thousands of small businesses across the UK are supporting the initiative which also aims to boost trade on the first Saturday in December.
Cream director Elizabeth Hudson said the Barnsley-based PR agency had decided to extend its training offer and create a stand-alone offering for smaller businesses.
“Training, of whatever kind, is often beyond the reach of small businesses and that’s why we wanted to develop Cream Essentials.
“We know how important training is but we also recognise it’s a cost many businesses can’t afford.
“As communications professionals we also know how important it is to create the right impression in business.
“Cream Essentials will help companies take their first steps towards building and maintaining an impressive reputation at a price they can afford.”
Cream Essentials is a programme of affordable two-hour PR and social media training sessions for small businesses wanting to get to grips with social media, how to get media coverage and how to win business both online and offline.
Cream is a growing PR agency which supports a large number of businesses across the UK.
Last month the agency was a finalist in the CIPR PRide Awards which recognise PR excellence.
Director Elizabeth Hudson was named Young Communicator of the Year at the prestigious event.
The agency has also won a number of other awards and has provided media training to both private and not-for-profit organisations across Yorkshire.