Harrogate based High Street TV (HSTV) has joined forces with The Walt Disney Company UK & Ireland, and Hasbro Inc in a move that sees a new range of iconic characters line-up on one of the multichannel retailer’s best selling ranges, Stompeez slippers.
The two year deals with Disney and Hasbro are expected to boost sales by £7m and the products are available across HSTV’s various platforms, including dedicated branded space in selected retail outlets such as Argos, ASDA, Toys R Us, Boots, WH Smiths and BHS.
HSTV’s customers will be able to find Disney characters such as Mickey Mouse, Minnie Mouse and 101 Dalmatians this winter before other new characters are introduced pre Christmas including Mike and Sulley from Monsters University.
In addition, this Christmas the Furby branded Stompeez are available exclusively in Argos stores and online.
The deal will combine a direct response TV company with a hugely popular licensed character and is expected to be one of the top sellers for Argos this year.
Stompeez is one of HSTV’s top selling products, selling over 700,000 pairs since its launch, having also sold over 11 million units worldwide and this official licensed Stompeez have already proven popular, with sales rocketing in store and online.
High Street TV product director, Lisa Fawcett, said:
“We are delighted that Disney and Hasbro have joined the increasing number of big brands that are benefiting from the unique multi channel strategy that High Street TV delivers.
“The opportunity that these two brands bring is very exciting and we are looking forward to developing these relationships over the next two years.”
Since its launch in 2008, High Street TV has quickly become the leading multi channel retailer of direct response TV products.
It now employs over 70 staff and markets 130 products, owns and operates three 24/7 shopping channels and their products can be found in over 25 major High Street retail chains.