A North Yorkshire’s hotel, which has just celebrated its highest score yet for its annual international quality assessment by Best Western Hotels, has announced plans to revitalise its links with the local community.
The Crown Hotel in Boroughbridge celebrates the completion of a £150,000 refurbishment in December – a significant factor in its move from 108th to 38th in the hotel chain’s rankings.
However, manager Emma Lee has also confirmed the significant investment in a fresh new look in public areas on the ground floor of the hotel is to be complemented by new initiatives aimed at revitalising the premises as a vibrant community asset.
Mrs Lee said:
“Like any other business, we need to re-invent ourselves occasionally or risk being left behind as customers’ expectations change.
“We’re thrilled with the new look and ranking – but we also hope to attract new customers with some fresh ideas.
“These will include a weekly happy hour in the lounge bar which will champion local ales, offering our customers the chance to sample some of the best Yorkshire has to offer.
“We’re also investing in the function rooms, already popular for weddings and parties and which – combined with the health and leisure spa – are perhaps our best-used facilities.
“We’re also delighted to be part of the Love Boroughbridge cooperative, formed by local traders primarily to promote the town as a retail destination.
“We recognise, if small market towns are to survive, shoppers need to be offered something special – and that’s where we see our role.
“We want lunch or dinner at The Crown, a family gathering, a bit of pampering or exercise in the health spa or relaxing with a pint of proper Yorkshire ale to be a requisite part of any visit – but, if we want that to happen, we recognise we need to enhance what we have already.
“We will continue to work closely with other town centre businesses on initiatives to make Boroughbridge stand out – but we hope the investment is a reaffirmation of our commitment both to the town and the part we hope to play in its future.”