The agency is hosting a two-hour training session to help small, new businesses confidently manage their own PR and social media.
Cream Essentials is a low-cost session aimed at budding entrepreneurs and is ideal for people starting out or those with a small budget, including home-based businesses.
It will give start-up businesses all the basic tools they need to get started on social media and to continue doing their own PR.
Based in Barnsley, Cream supports businesses in a range of sectors and employs a team of experienced media and marketing specialists.
The sessions will be led by highly respected journalist and PR practitioner Lucy Ashton.
Each session will have a maximum of six people and there will be step-by-step learning. The sessions will provide tailored information to help with very specific PR or social media issues.
The initial course will give participants the basics needed to promote a business. This includes how small businesses can get to grips with social media, promoting their business and tracking their progress.
Cream director Elizabeth Hudson said the firm had decided to extend its training offer and create a stand-alone offering for smaller businesses.
“Training, of whatever kind, is often beyond the reach of small businesses and that’s why we wanted to develop Cream Essentials.
“We know how important training is but we also recognise it’s a cost many businesses can’t afford.
“As communications professionals we also know how important it is to create the right impression in business.
“Cream Essentials will help companies take their first steps towards building and maintaining an impressive reputation at a price they can afford.”
The first Cream Essentials training will take place on Thursday, February 13 at the Workstation on Paternoster Row in Sheffield city centre.