Held in association with the Public Relations Consultants Association (PRCA) to recognise “outstanding campaigns and exceptional talent”, Acceleris is once again shortlisted in the Large Agency of the Year category, in recognition for its work for clients in both the public and private sectors, after claiming the title in 2013.
The agency has been nominated three times for its work with the National Federation of Fishermen’s Organisations, the trade body representing the interests of the UK fishing industry.
Appointed by the federation in February 2013, the agency undertook an intensive crisis communications campaign following high profile media attacks from an international NGO earning it a nomination in the Crisis Communications category.
Acceleris also devised a number of initiatives to proactively dispel some of the inaccuracies about those working within the industry including engaging a tweeting trawlerman who took to Twitter for a full day to highlight the reality of life at sea.
This campaign, dubbed Tweets from the Deep is nominated for Stunt of the Year and Small Budget Campaign of the Year.
These latest nominations for the agency’s work with the NFFO follow the team’s international success claiming the ‘Issues and Reputation Management’ prize at the European Excellence Awards held in Munich in December last year.
Acceleris director and head of PR, Louise Vaughan, said:
“It is always rewarding to be recognised by our peers for the quality of our work and to receive this clutch of nominations so early into a new year illustrates our determination to build on the achievements of 2013.”
The agency completes its handful of nominations in the Not for Profit Campaign category for its social media projects with national charity, the Shipwrecked Mariners’ Society which supports seafarers in need and their dependents.
The Golden Hedgehog awards are judged by a high-level and independent panel.
The ceremony is due to take place in Manchester on 13 March 2014.