The televised tournament was open to amateurs and professionals and saw over 300 men and women battle it out for a £115,000 prize fund, with James “Jammie Dodger” Wilson and Anastasia Dobromyslova being crowned World Champions.
Shulmans’ intellectual property and branding team led by associate Rob Lucas, handled all the legal work involved in the tournament including securing the branding rights from the British Darts Organisation, liaising with venue Blackpool Tower, agreeing a sponsorship deal with the Daily Mirror, negotiating broadcast rights with Eurosport and drawing up participation agreements for players.
Rob Lucas, who has previously worked with a variety of sporting clients including Premier League and international football players and clubs, said:
“We have been working with Scott and the team at BDO Events for nine months on the legal framework behind the tournament. From securing the rights from the British Darts Organisation and liaising with the venue about promotion and ticket sales, through to sponsorship, broadcasting and merchandising rights, it has been a really interesting event to be involved with.
“We’re delighted the inaugural tournament has been such a success.”
“With a first event of this nature there is always a lot of legwork to be done in terms of developing contracts and the rights involved.
“It’s vital this is all undertaken with the utmost care and attention to detail to ensure everything is properly considered.
“Having worked with Rob and the team at Shulmans before, I knew their experience would be ideal to help us make the tournament the great event it has been.”