With America and Scandinavia already on Ilkley Brewery’s export list, the West Yorkshire craft brewery is now distributing its ale to China.
Last week, 100 cases of beer, including its flagship Mary Jane, Joshua Jane, Ilkley Black, Dinner Ale and the Mayan, left the spa town of Ilkley en route to Shanghai.
Upon arrival, the beer will be distributed to independent retail outlets across the country.
Chris Ives, managing director of Ilkley Brewery, said:
“Over the last year, we have been working with advisors from UK Trade & Investment (UKTI) to establish which overseas markets are most viable for us to target.
“Having now made headway in America and Sweden, we are keen to widen our overseas markets further, so establishing links with China is a great step forward for us.
“This initial Chinese order is just one pallet so we’ll be very keen to hear how well it sells and what the Chinese craft beer market makes of our Yorkshire ale.
“If it’s well received, we could be looking at high volumes for future orders.”