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digital duo expand into Marshall’s Mill

A duo of digital companies based within the Round Foundry estate in Holbeck Urban Village are expanding into new office space at Marshall’s Mill, thanks to a clutch of new business wins and staff hires.

Each company’s growth can be attributed to a number of common factors – including the expansion of digital platforms in the industry combined with the attractive proposition created by landlords, Igloo, which has earned the area a reputation as a creative hub in the city.

Flashtalking – a global online advertising technology provider and Boutique Media – a fully integrated communications agency, have moved into new premises at Marshall’s Mill in deals secured by commercial agent, Creative Space Management.

Their moves are testament to the decision Igloo took in 2011 to create a number of smaller, flexible office spaces within the large floor plates of the historic mill; a risk that is now paying dividends for both landlord and tenants having attracted a number of SMEs to the area which are growing within the building. 

Flashtalking – which started out in 2005 in a single ‘office pod’ at the Media Centre – has up-scaled six times since then, each time within the Igloo estate.

From one of the wings on the third floor of Marshall’s Mill, the 46-strong Leeds team has now doubled its office space to a 6,300 sq ft space on the fifth floor.

The company provides a software platform for digital advertising and analytics, offering cross device products that support desktop, tablet, mobile and even smart TVs.

The company has experienced a lucrative twelve months including the opening of its seventh international office in Los Angeles and high profile investment from US private equity firm TA Associates.

This global expansion has had a direct impact on the Leeds office which is the software development hub for its entire client base.

The pioneering business now has offices in London, Cologne, New York, Chicago and San Francisco and plans to open its first office in the Asia-Pacific region later this year.

Currently employing 160 staff, 70 of which are in the USA where it has secured a number of high-profile accounts, including mobile ad campaigns for retail giant Walmart.

The new office space can accommodate a further 25 staff to manage the future growth of the business.

Dave Hollows, director of creative technology at the company, said:

“Our location within the urban village has been integral to our growth.

“The flexible spaces here have been able to accommodate our continuous expansion, but as important is the digital infrastructure of the area which is key to our desire to remain here.

“Each time we have moved within the estate, we simply packed up, relocated and plugged in our computers, instantly accessing 100Mb broadband speed without the typical 90-day wait for a broadband connection: we simply cannot afford that kind of down-time and nor can our clients.”

Also experiencing growth influenced by the growth of digital activity is Boutique Media.

Founded in 2010 the independent agency has diversified across the emerging digital marketing channels and has seen its team grow to 12, with further expansion planned as the company develops it social and PR proposition.

From a shared office space, under the wing of “MediaCom”, one of the world’s largest media agencies, Boutique has flown the nest into a 1,100 sq ft office space on the fourth floor of Marshall’s Mill.

Ongoing investment by Igloo Regeneration has helped Holbeck Urban Village established itself in Leeds for pioneering companies to thrive and grow with its mix of restored historic mill spaces, flexible, contemporary interiors and a superb digital infrastructure.

There are two distinctive individual buildings in the Round Foundry area currently available to let, as well as a range of newly refurbished and flexibly designed suites in Marshall’s Mill and Marshall’s Court, ranging from 1,000 square feet to 4,000 square feet.  

Flashtalking - Marshall's Mill - (c) Simon Dewhurst
The Flashtalking team have expanded in to new office space in Igloo’s Marshall’s Mill building. Picture by Simon Dewhurst


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