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Designer lands new role in top global campaign

Talented young designer Kyle Wilkinson is rallying creatives around the world after being asked to design artwork for a global campaign for the prestigious .

Kyle, a co-director at Barnsley-based creative DMSQD, was commissioned to provide artwork for an event run by the -based organisation which represents 1500 of the world’s top art directors, illustrators, photographers and creatives.

The Art Directors Club’s event takes place in cities around the world and allows young creative to have their portfolios reviewed and critiqued by industry leaders.

Kyle is one of only 12 young designers worldwide chosen to take part in the campaign.

Each designer has created their own interpretation of the phrase “Blood, Sweat and Tears” to represent the countless hours, sleepless nights, killed ideas and ambitious drive that go into crafting the perfect portfolio!

Kyle’s artwork focuses on the ideas that are flowing around the brain.

He said:

“It’s all about the Blood Sweat and Tears you put into your designs in order to get them out of your head and into reality.

“I constructed the letters and image out of intertwining brain neurons to represent this and I hope it persuades lots of young creatives across the world over to get some advice on their portfolio and take their talent to the next level.”

This is the second time the Art Directors Club has commissioned Kyle.

In late 2013, the 26-year-old was asked to design an invitation for the club’s annual which was sent to hundreds of the top names in global organisations such as Saatchi and Saatchi, Sony Music and Sesame Street Studios.

Several dinners took place cities around the world, including New York, San Francisco, Minneapolis, Chicago, Barcelona, Paris, London and San Paolo.

Blood, sweat and tears for Barnsley designer

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