Anovia is entirely designed, developed and manufactured in the UK by personal care specialist Inline Health and Beauty.
The brand’s range currently features more than 20 product lines including shower gels, body lotions, suncare and hair care products.
All Anovia products are innovatively-created to provide quality skincare for all the family at an affordable price.
Inline Health and Beauty’s managing director, Christian Cain, said:
“The Anovia brand philosophy is perfectly aligned with Tesco’s commitment to offering its customers affordable products that don’t compromise on quality.
“We’re delighted to have one of our most popular lines listed and I’m confident the brand will perform very well.”
The Leeds-based business, which was established in 1997, has seen rapid expansion in the last two years. In 2012 it relocated to a 26,000 sq ft manufacturing facility and is on target to achieve a turnover of £5m by 2015.
Anovia is currently in a phase of extensive new product development with over 30 new lines planned for 2014.
The brand is also sold in Poundland, Boyes, Home Bargains, Factory Shop and B&M stores nationwide.