Footballer’s charity brings in PR company to help smash target

A charity founded by professional footballer Billy Sharp and his partner Jade Fair has appointed Barnsley-based PR agency Cream.

Former Sheffield United and Doncaster Rovers forward Billy Sharp set up the Luey Jacob Sharp Foundation following the death of his two day old son due to a condition called Gastroschisis.

Gastroschisis is a birth defect in which a baby’s intestines grow on the outside of the body.

Billy and Jade set up the foundation in 2012 to raise awareness of the condition and have since raised £20,000 towards a £60,000 target.

The charity is seeking to further raise its profile both regionally and nationally.

It also aims to organise more fundraising events and support individuals and teams who want to raise money and get involved.

When the £60,000 target is reached, a ground-breaking 12 month research project will get underway into the causes, prevention and treatment of babies born with Gastroschisis.

Jane Whitham, director at Cream, said:

“When Billy and Jade asked for Cream’s support we were only too pleased to help.

“We are working on a pro bono basis and giving the charity all the support we can.

“The LJS Foundation ran a hugely successful two day football tournament in Sheffield recently which was our first event as part of this partnership and we’re proud to be able to donate our time and skills for such a worthwhile cause.”

To donate online or to find out more information visit: or text donate LJSF27 + amount to 70070 (eg, LJSF27 £5).

Billy Sharp dedicates goal to son, Luey

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