The agency has passed the audit process to achieve the Public Relations Consultants Association (PRCA) Communications Management Standard – the recognised “gold standard” of service for the PR industry.
The internationally recognised CMS is the industry’s quality certification system for PR agencies and an independent assurance that Acceleris, which also has an office in central London, adheres to strict standards in management, communication and service delivery.
The audit consists of eight of detailed tests related to various aspects of the business including the agency’s practices, procedures and processes.
Francis Ingham, chief executive of the PRCA, said:
“Well run businesses consistently deliver the results clients are looking for.
“The Communications Management System was developed specifically to ensure that PRCA members have the systems and structures in place to meet and exceed client expectations.
“The Standard has been so successful that it has now been adopted in eleven countries around the world.”
Peter Davenport, managing director of Acceleris, said:
“Passing this assessment is a fantastic achievement and testimony to the professional way we run and manage the agency.
“Alongside our continuing record in winning awards for the campaigns we develop and manage for clients this, is a notable milestone for the agency as it continues to grow.”