West Yorkshire based bedding manufacturer, Slumberdown, has announced an exclusive listing of its new Sleepwell Signature Collection with retailer Asda.
The launch of the luxury Sleepwell range marks a significant departure for the Normanton brand as it seeks to widen its appeal with a premium offer.
David Page, sales and marketing director, at Slumberdown said:
“We’re incredibly pleased to be working with Asda with our new Sleepwell collection.
“We’ve spent a great deal of time and effort perfecting the product and we’re confident that it’s a strong product offering and will prove to be a popular range.”
The new range will be available in stores across the UK from September and includes 10.5 tog duvets and pillows in plush striped cotton.
The Slumberdown brand experienced significant growth in 2013 following a series of major product launches, new listings and significant investment in marketing.