Leading supplier of home cleaning products Vileda has appointed MCG to deliver a fully-integrated PR programme for its well-known national brand.
The appointment also includes the most famous name in household gloves, Marigold.
MCG won the account following an extended pitch process and will handle national consumer and trade PR for Vileda and Marigold, across traditional and social media.
“It wasn’t simply the professionalism of MCG’s approach, their knowledge and understanding of our market and the strength of their creativity,” said Vileda marketing manager Emmah Littlewood.
“It was the enormous enthusiasm they had for what our brands stand for and what we’re trying to achieve in the highly competitive home cleaning sector. We’re really looking forward to working with the team.”
“We’re great advocates of making cleaning as easy and hassle free as possible,” said MCG director Kate Gray.
“So working with the international champion of that concept is a real privilege.
“Our team will be working across traditional and digital routes, including media and blogger relations, website, SEO, reputation management, events and experiences.
“It is a fully integrated communications brief which plays to all our strengths.”
MCG has offices in Leeds and London with a client list of national brands that includes Damart, TaxAssist Accountants, Wasabi, Weight Watchers and Vimto.