The team at digital agency Rocket are celebrating again – last week they won the Youth Focus category at the British Interactive Media Association (BIMA) Awards and this week they learned that they are finalists in the Lovie Awards in the TV Website category.

Rocket’s BIMA win was for their work with Channel 4’s online team on the website for TV show My Mad Fat Diary.

Rocket created an immersive, 360 degree virtual representation of the main character Rae’s bedroom that encouraged fans to explore content by entering directly into Rae’s world.

The virtual bedroom allowed fans to get immersed in Rae’s life with access to her diary and music playlists and new, exclusive content added every week to keep fans coming back for more.

The Lovies are European Awards that recognise excellence and achievement in the Internet industry across Europe, presented by the International Academy of Digital Arts & Sciences.

Judges select the finalists, who are then voted on by the public.

Rocket is one of just two finalists in the TV category and has been nominated for its Live from Space website created with production company Arrow Media for Channel 4.

The team developed the programme website, which included an Astronaut Test, a micro gravity game, an interactive documentary of Commander Chris Hadfield’s first ever space walk with specially recorded narration, and a distance tracker which showed how far the International Space Station was from the viewer’s location on Earth.

Even NASA was impressed – the Agency recently gave the project a Group Achievement Award for “outstanding production and execution of the first ever live documentary from the ISS”.

“Live from Space was an incredibly exciting project for us and we’re thrilled to be Lovie finalists,” said Rocket managing director Andy Barratt.

“We had the opportunity to flex our creative muscles and come up with a whole range of engaging content to work alongside the series – bringing viewers closer to the action and the reality of life on the ISS.

“We really hope people liked it and that they’ll help us win gold by supporting us with a vote.”

Rocket BIMA Award
Pictured at the BIMA Awards from left are Normski, presenter & DJ; Nick Crossland, Rocket; Sara Gioiosa, Channel 4; Shavone Mitchell-Martin, Channel 4; Andy Barratt, (Rocket) and Paddy Gordon-Stewart, Channel 4

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