A Yorkshire online estate agent is to offer customers what they want in a bold move which the company hopes will give it an additional edge over its UK rivals.
Launched in 2012, esaleuk.com has grown swiftly with the company’s portfolio of property expanding rapidly.
It can now offer homes across the UK – from an £800,000 mansion to low-cost homes offered for under £100,000.
To date, the company has followed a familiar online format, offering three different packages to suit the client’s budget – including the option of no up-front fees, with payment on completion.
However, following online consultation with customers via a short social media campaign, management at esaleuk.com has decided to confront one of the biggest obstacles which can deter sellers from using an online agent.
From now on, the company will offer a no-quibble, money-back guarentee.
“Most leading online estate agents emphasis price as their main selling point, which is understandable when you compare our packages with traditional high street agents,” said managing director, David Rook. “But while it’s important that we remain competitive, we also have to listen to what our customers are saying.
“They have told us the reassurance of a money-back guarantee would have made making the decision to use an online agent even easier – so we can confirm that will now become part of our offer.
“If you are not fully satisfied with our services, just let us know within 30 days and we will give you a full refund – whatever the reason.
“This decision may put us out of step with some of the big property players, but we believe in keeping up with the demands of modern market and hope the decision will give our customers the confidence they need to make choosing an online estate agent that bit easier.
“We believe quality of service means just as much as a competitive price – and that’s what we are aiming to provide.”