A York hotel is focusing on its £3m upgrade programme to map out an innovative way to raise the profile of a North Yorkshire children’s charity.
Over the next 80 days The Best Western Monkbar Hotel – which is adding 29 luxury bedrooms, function suites and refurbishing its existing public and guest rooms – is posting photographs of Martin House Children’s Charity mascot, Marty Bear, at 40 well-known landmarks around the world.
And those who follow Marty’s progress on social media have the opportunity to win a weekend stay in one of the new rooms when they are competed just before Christmas.
The staff at the award-winning venue, which has raised almost £40,000 for the organisation, have taken their inspiration for the online competition from Jules Verne’s classic novel, which included it being launched on the same day Phileas Fogg set off on his epic voyage in 1872.
Best Western Monkbar Hotel general manager Graham Usher said: “For many years now we have been supporting the wonderful work that Martin House does.
“We do this in a number of ways, including leaving mini Marty Bears on guest pillows for them to take home in exchange for a donation.
“And, whilst our £3m million upgrade is taking place, we have commissioned a limited edition of Marty’s wearing hi-viz vests.
“Our competition is designed to increase the awareness of Martin House and the support and care it provides to terminally ill children and their families.
“Marty’s journey is just short of 80 days – as it only takes 1hr 40 mins to get from London to York instead of three days – and concludes on the day the rooms are ready to welcome their first guests.”
Information about the competition can be found at the Best Western Monkbar Hotel website at http://www.bw-monkbarhotelyork.co.uk/ twitter @monkbarhotel #wheresmarty