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Wensleydale Creamery cuts into £90m blended cheese category

The has invested £350,000 of new bespoke equipment to expand its range into the growing £90m blended cheese category.

The investment will enable the makers of to introduce a new range of smaller blended cheese taster packs to match consumer demand for convenience.

The bespoke equipment, with unique cutting and packing capabilities, will enable the Creamery to create the taster pack’s new format shape and size.

The new range includes top seller in the blended cheese category, & Cranberries, with two other favourites; with Apricots & Peach and Cheddar with Caramelised Onions.

, managing director at the Wensleydale Creamery, said: “Consumers are increasingly demanding convenience and requesting smaller, more accessible pack sizes, driven by the growth in smaller household size and expansion of smaller retailer outlets.

“This investment will ensure we maintain our growth as a business whilst perfectly placing ourselves within the expanding £90m blended cheese market.”

The blended cheese taster packs are available in major multiples including Asda, Tesco and Waitrose.

The new packaging features the logo for Yorkshire Wensleydale variants, ensuring clear differentiation in the market place from other Wensleydale cheese that is made in other counties around the .

Wensleydale New Taster packs (1280x1136)
Wensleydale new taster packs

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