The Wensleydale Creamery has invested £350,000 of new bespoke equipment to expand its range into the growing £90m blended cheese category.
The investment will enable the makers of Yorkshire Wensleydale Cheese to introduce a new range of smaller blended cheese taster packs to match consumer demand for convenience.
The bespoke equipment, with unique cutting and packing capabilities, will enable the Creamery to create the taster pack’s new format shape and size.
The new range includes top seller in the blended cheese category, Yorkshire Wensleydale & Cranberries, with two other favourites; Yorkshire Wensleydale with Apricots & Peach and Cheddar with Caramelised Onions.
David Hartley, managing director at the Wensleydale Creamery, said: “Consumers are increasingly demanding convenience and requesting smaller, more accessible pack sizes, driven by the growth in smaller household size and expansion of smaller retailer outlets.
“This investment will ensure we maintain our growth as a business whilst perfectly placing ourselves within the expanding £90m blended cheese market.”
The blended cheese taster packs are available in major multiples including Asda, Tesco and Waitrose.
The new packaging features the PGI logo for Yorkshire Wensleydale variants, ensuring clear differentiation in the market place from other Wensleydale cheese that is made in other counties around the UK.