Musicroom, the UK’s largest music retailer, is bucking the trend for many high street shops, with pre-Christmas high street sales proving to be stronger than ever.
Musicroom has 15 high street shops, including a store at 18 Lendal, York and The Headrow, Leeds.
Despite retail experts continuing to discuss the death of the high street, Musicroom is seeing continued high footfall as shoppers are welcomed in to stores to enjoy a musical leisure experience and receive expert advice from its in store specialists.
Musicroom is already positive that results for its 2014 Christmas campaign will show increased growth for another year, building on last year’s +5 per cent like for like sales growth for the Christmas season.
Alan Hunt, Director of Retail at Musicroom said, “We’ve seen some fantastic sales figures in November in the run up to Christmas, with year-on-year like-for-like sales increases at many of our traditional high street city locations including Bristol, Exeter, Lincoln, Portsmouth and Denmark Street in London. We see a promising outlook for December.”
Speaking about the secret of their success, these increased sales are due to their ability to effectively mix bricks and clicks, with customers able to visit the store online or go in to a store to enjoy the leisurely experience of browsing the array of products available and speak with other musicians and the stores experts.
For the first time, Musicroom offered some fantastic Black Friday and Cyber Monday deals this year, which led to an increase in both store footfall and online sales.
Black Friday was booming, with store sales up by 5% and staff reporting being very busy with customers looking for personal advice when purchasing.
Alan added: “Shoppers are not only continuing to shop with us, they are spending more time within our stores, as they browse and discuss products.
“We know that people can find buying music gifts daunting, and that’s where our online gift finder music amp feature comes to the rescue! Simply twiddle the knobs to fine tune what you’re looking for and the amp comes up with suggestions.”
Similarly, web sales over Black Friday and Cyber Monday increased significantly to give what is already proving to be Musicroom’s most digital Christmas to date.
Striving to make music as accessible and exciting as possible to everyone, Musicroom continues to offer its personal approach through its first online interactive gift guide, helping friends and family to find sound ideas for music lovers, dependent on musical preferences and budget.
Last Christmas, Musicroom sold hundreds of keyboards and pianos, thousands of ukuleles and music books, as well as many, many guitar stands, gig bags, guitar cables, tuners and guitar strings.
Musicroom sells ‘everything for music lovers’, selling sheet music, high-quality musical instruments and musical-themed accessories.