Sandra Hobson is joining the agency from her current role leading the PR team at Haygarth, part of the RAPP global agency network.
She joins as Associate Director (London) but will also have a number of agency wide industry-sector and management responsibilities.
Acceleris Managing Director Peter Davenport said: “This appointment is a clear statement of our ambition to develop our London presence.
“Sandra is a highly experienced and respected PR and Communications professional with an impressive track record of achievement.
“In her previous role, among other things she led on two flagship integrated campaigns in the food sector with full responsibility for strategy and creative development, digital and social media activity as well as consumer and trade PR and blogger outreach programmes.
“That we are able to attract such high calibre recruits is a reflection of the reputation the agency has earned for the high quality, national and international award-winning work we do for clients in the public, private and third sectors across the country and increasingly in Europe.”
On a day-to-day operational basis, Hobson will report to Acceleris Board Director and Head of PR Louise Vaughan. She said:
“The appointment of Sandra strengthens an already experienced and talented team and also brings in new areas of expertise and knowledge to the agency. Although we only opened in London earlier this year, recruiting new staff and relocating others, it has already proven to be successful and this development will give it greater impetus.”
Sandra Hobson said: “There is a real energy and ambition about Acceleris that is evident not just in the work the agency does but in the way it does it.
“It makes me very excited to be joining the team at this important time in the future growth and development of the agency and I aim to play my full part in achieving those objectives.”
The appointment caps a successful year for Acceleris which will record revenues in excess of £1 million by its financial year end at December 31.
It has also won a raft of major new clients, secured its ranking within the Top 150 national PR agencies as compiled by the respected sector magazine, PR Week and been awarded the ‘gold standard’ for agency management by its professional body, the Public Relations Consultants Association (PRCA).