Sheffield-based company breaks down barriers for small businesses

Sheffield-based elearning specialists, Training Post, is breaking down the barriers to professional training for small businesses with the launch of a new library of online training developed in partnership with local business experts from across the City Region.

Training Post, which hosts a range of online training courses for SMEs, recently embarked on a mission to find the best business professionals in the region and get them in front of the camera to share their expert advice.

In the past, businesses may not have been able to access professional training due to both time and financial constraints.

But the region’s continuing SME growth (with pre-tax profits growth at 14 per cent in the past year) has seen firms exploiting new channels to promote themselves to prospective customers. 

Coupled with increased bandwidth and accessibility of digital media, elearning is becoming a tool through which firms can champion their services whilst adding a new string to their bow.

Paul Hilton, managing director of Can Studios, said: “Small business owners rarely have the time to step back from the day to day chores to develop important business skills.

“Not only do the new Training Post courses provide SMEs with access to affordable, high-quality online training, they also open up a new marketing channel for the experts we’re working with. 

“You’ll often hear it said nowadays that ‘content is king’ and, with Google increasingly valuing answers over keywords, elearning content can provide the key for companies striving to get to the top of the search results.”

Topics covered will range from search engine optimisation to public speaking and an introduction to social media for small businesses.

The latter has been developed alongside Rotherham-based digital marketing expert, Rebecca Coupe. 

Rebecca is the owner of Infinity Digital, an award-winning digital marketing company that works with SMEs across the region to help them harness the power of digital media.

Training Post is an online elearning marketplace set up by Sheffield-based software development company, Can Studios.

Since the business was established in 1997, Can Studios has built an enviable reputation for developing innovative software and content for learning, personal development and human resources requirements for clients that include the United Nations, Sheffield Hallam University, Oxford University Press and the Environment Agency.

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