Halifax-based charity Overgate Hospice has improved its in-house marketing capacity to support a growing number of patients and their families across Calderdale, following substantial funding from specialist insurance firm, Caravan Guard.
The Hospice, which relies on the local community to raise £6,900 of the £8,500 needed to run eachday, was able to recruit Sarah Clarkson as Marketing and Communications Co-ordinator after Caravan Guard offered to fund her first year salary.
The caravan and motorhome insurance specialist has worked in affiliation with Overgate Hospice for many years supporting fundraising initiatives, providing marketing support and sponsoring the charity’s annual 5 and 10k Fun Run Challenge.
Caravan Guard also buys each member of its staff an Overgate Lottery ticket each week, giving them a chance to win up to £750.
Caravan Guard managing director Ryan Wilby said: “We have invested a lot of our time and resource supporting Overgate’s marketing efforts in recent years and could see a clear benefit in Overgate hiring their own marketing professional.
“So we offered to fund the first year salary to prove the concept. We were also keen to help provide the necessary tools and support needed to recruit the right person and develop a strategic marketing plan that will enhance the Hospice’s brand identity.
“We are confident that it will be the gift that keeps on giving, if Overgate can prove that marketing works for them to help generate further support and funding, then the investment should pay for itself multiple times over.”
Now in her new role, Sarah is responsible for managing marketing communications and developing innovative fundraising ideas for 2015. Recently, she was given one-to-one coaching from Caravan Guard’s marketing director, Craig Thompson and brand manager, Thea Jordan.
Together with Overgate Hospice’s Corporate Fundraiser, Jo Sygrove, Sarah’s also looking to secure corporate support from more local businesses.
Commenting on her new role, Sarah said: “Overgate Hospice is such an asset to the Calderdale community and I feel extremely privileged to be a part of the team.
“My time here to date has been spent working closely with the fundraising, clinical and senior management teams, with a view to ensuring consistency in our messages and increasing the general profile of the Hospice.
“My efforts have been greatly aided by Caravan Guard and I cannot thank them enough for their advice and support.”
Chief executive Janet Cawtheray said: “Through this role we hope to increase our engagement with the community and provide a clearer picture of the care and services we provide.
“Given the current financial climate this is not something we would have been able to take forward were it not for Ryan and the team at Caravan Guard and we are extremely grateful their continued support and astounding generosity.”