Yorkshire company expands nationally

Hull-based FriPura is supplying the steakhouse group The Lazy Cow, based in Salisbury, Solihul, Stratford and Warwick with its new kitchen oil filter.

The Lazy Cow which won the Best Restaurant in the Midlands in the Food Awards in November 2014 is using the filter at its four venues and is the latest restaurant group to harness the health benefits of the FriPura filter for its diners.

The FriPura filter will not only benefit the restaurant financially by reducing its oil costs, it will also make its fried food healthier and tastier for customers – something that is sure to be welcomed after over indulgence over the festive period.

Launched earlier this year, food fried using the filter has been shown to be demonstrably lower in calories as oil absorbed by the food is reduced.

A typical portion of chips fried in vegetable oil will have around 956 calories which can be reduced by as much as 142 calories just by using the FriPura filter.

Other health benefits include the reduction of harmful Acrylamides. In April 2002 the Swedish National Food Authority (SNFA) announced that acrylamides, which are formed during the frying process of many foods, are linked to various forms of cancer.

Arthur Knights, group executive chef at The Lazy Cow Group said: “We are very excited about the benefits that using the FriPura filter will bring to our restaurants.

“We pride ourselves on serving high quality food and anything that will help to improve our menu is a positive – as well as saving us money on oil costs. We hope the health benefits will help to attract new customers – and we have already had comments from our customers about how much crispier the chips are.”

Several pub and restaurant chains throughout the UK – including Geronimo, The Lovely Pub Company, Youngs and Wadworth– are already using the FriPura filter with impressive results. The product is also attracting interest globally from the fast food sector.


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.