West Yorkshire recycling specialist, Envirowaste Services Ltd, has unveiled its new logo, website and uniforms following continued investment and expansion.
The new green brand identity has been launched ahead of Go Green Week which promotes climate action in the UK.
As one of the leading recycling companies in West Yorkshire, the new brand identity cements the company’s commitment to reducing the region’s environmental impact by Achieving Through Recycling.
This tagline and the new logo, which are embroidered on the employee uniforms, depict the new corporate colours and reflect the company’s ethos.
Envirowaste Services’ 40,000 sq ft state-of-the-art Waste Transfer Station in Halifax was completed in 2013, enabling the company to process over 75,000 tonnes of material per year. The £2 million Materials Recycling Facility (MRF) offers customers an environmentally friendly method of disposing of their waste.
The new website demonstrates the company’s green credentials and details its material recovery processes. As well as recycling plastics, cardboard, paper, wood, polythene, green waste, metal and glass, the facility is now also producing Refuse Derived Fuel (RDF) from the waste it receives.
Transfer station manager Jenny Firth, who has lead the rebrand, said: “The new brand identity reflects the company’s commitment to both the environment and sustainable business practices.
“Investment in equipment means we’re able to recover an even greater amount of material. Our facility also produces RDF that can be used to generate electricity and reduce reliance on fossil fuels – further demonstrating what can be achieved through recycling.”
Envirowaste Services is a subsidiary of Leo Group Ltd. The Group, which employs more than 430 people across its 10 UK sites, is at the forefront of the recycling and green energy sectors.