The team at Rocket are celebrating after their work for Channel 4’s multiplatform series Don’t Stop the Music was announced as just one of two UK nominees (both Channel 4 projects) for an International Digital Emmy® Award.
Don’t Stop the Music was a multiplatform documentary series about concert pianist James Rhodes’ fight to help save music education in the UK.
Working in partnership with production company Fresh One Productions, Rocket created the website, online petition and instrument donation mechanism to help build the momentum around James’ campaign and encourage viewers to get involved.
The petition now has over 70,000 supporters and the value of the over 7,000 instruments donated has topped £1 million. The campaign has also been mentioned several times in Parliament.
Andy Barratt, Rocket’s managing director, said: “The whole team is absolutely blown away by this nomination. We were passionate about what the programme wanted to achieve and we’ve been thrilled by the success of the campaign.
“Now, to have the work recognised in these prestigious global awards is the icing on the cake!”
Adam Gee, Channel 4’s Multiplatform Commissioning Editor, said: “Don’t Stop the Music was a really tough project to pull off with an ambitious UK-wide musical instrument amnesty at its heart.
“The TV, digital and real-world activity had to be integrated perfectly to achieve the end result, which was as satisfying as can be – around 10,000 primary school children a year given an opportunity to get their hands on an instrument.”
Don’t Stop the Music has been nominated in the Digital Program: Non-Fiction category, alongside entries from the Netherlands, Japan and Brazil. The awards are highly selective, with only 12 projects in total from around the world receiving nominations.
The International Digital Emmy Awards are run by the International Academy of TV Arts & Sciences. The awards presentation will take place on the opening night of MIPTV on Monday 13 April in Cannes, France. MIPTV is the world’s largest TV and digital content market.