YPO, the UK’s largest publicly owned buying organisation, has further strengthened its team in Wakefield with the appointment of a new head of sales and marketing, Diane Webster.
Diane has 25 years’ experience in sales and marketing having previously worked as marketing director at Beacon Purchasing in York.
Her new role will bring the marketing and sales functions together for the first time within YPO, better aligning activities for the benefit of the organisation’s customers.
Diane’s role will build on the success of YPO as an established brand in the education and local authority sectors, to drive sales growth and strengthen customer value.
She will also focus on growing the organisation’s profile as an expert in public sector procurement in new sectors.
Diane said: “YPO has an excellent reputation as a leading public sector buying organisation, offering great value and service to its customers.
“I am delighted to join the team at what is a very exciting time for the organisation, as it embarks on a new three-year strategy.
“I look forward to working with the team to drive the new strategy forward and supporting continued business growth.”
Simon Hill, managing director at YPO, said: “The strengthening of our sales and marketing team is part of our strategy to further grow our business and I’m delighted to welcome Diane to the organisation.
“Her expertise will be invaluable, ensuring that we are fighting fit and ready to capitalise on the many opportunities that the next three years will bring.”