Prestige Sheffield-based car dealer John Holland has extended its front-of-shirt sponsorship with Sheffield United for a second season.
The John Holland brand and newly-designed logo will appear on the Club’s 2015/16 playing strip for competitive games as well as replica shirts, including the new-look 125 anniversary home strip.
John Holland business owner Mark Holland said: “We have been delighted to partner with Sheffield United and we look forward to another season with the Blades.
“Both United’s loyal fan base of passionate supporters and the cup run which saw the Club progress to the semi-finals of the League Cup against Tottenham Hotspur have further helped grow the profile of John Holland.
“As a Club sponsor we have thoroughly enjoyed interacting with Blades fans and supporting local charities and this is something we are excited to do again next season.”
Throughout the season John Holland have launched several social media competitions for Blades fans to win money cannot buy prizes.
At the Blades 125th anniversary dinner, business owner Mark Holland donated £5,000 to Weston Park Hospital Cancer Charity after hearing the touching story of cancer patient Oran Kenyon, whilst John Holland also continues to support The Children’s Hospital Charity and Think Jessica.
Sheffield United’s head of commercial Paul Reeves said: “By extending the shirt sponsorship, John Holland has given Sheffield United an opportunity to continue working with a great local business and we are thrilled to announce that this relationship will continue next season.”
John Holland recently celebrated their 40th anniversary with an event that saw Blades manager Nigel Clough present a plaque on behalf of the Club, along with first team players John Brayford, Terry Kennedy, Paul Coutts, Jose Baxter, James Wallace, Matt Done, Louis Reed, Che Adams and coach Chris Morgan making an appearance.
The long-established family business is rapidly emerging as one of the motoring industry’s success stories. Named the Dealers’ Dealer of the Year at the 2014 Car Dealer Magazine Used Car Awards, the business is based at Meadowhall Road, Sheffield.
The company’s showroom, which sees around 150 quality, luxury and prestige vehicles per month, has recently seen an extensive refurbishment including a new reception area with a state-of-the-art workshop and MOT and servicing department due to be unveiled shortly.