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Principle lands in London

Global brand implementation specialist, Principle, has bolstered its UK presence with the launch of its first ever dedicated office, situated in the heart of Clerkenwell.

As the latest step in its international growth strategy, the new office plants Principle within easy reach of its ever-expanding client portfolio. The central location also links Principle with the wealth of world-class brand and design based in the capital.

Principle’s move into London is part of a broader investment plan that started last year with the expansion of its Huddersfield headquarters and the opening of new offices in Australia, Russia, , the Middle East and .

The new London office supports Principle’s breadth of reach and capabilities in brand implementation: a specialist discipline that takes brand visions and rolls them out to built environments anywhere in the world.

, head of business development at Principle, will lead the business’s growth in the capital.

Max said: “This is a key strategic hub for us and presents a fantastic opportunity to build on our global capability whilst providing our clients and their creative partners with even greater levels of service and support.”

Principle works with international brands across the automotive, , leisure, and professional services sectors. 

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Principle’s new office in Clerkenwell

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