Mike Brewer Motors adds Cream to car portfolio

South Yorkshire based Cream has been chosen to help grow the Mike Brewer Motors car retail empire which is fronted by TV’s original Wheeler Dealer.

The PR and marketing communications agency has been appointed to handle the UK launch of MikeBrewerBuysYourCar.com

The car buying site promises a fair price for an honest description and makes selling a vehicle as transparent and hassle-free as possible, offering a real alternative to other online buying sites.

The spin-off brand follows the successful launch of the Mike Brewer Motors car showroom in Sheffield in 2013.

Following Cream’s in-depth ‘Explore’ process, the agency developed full marketing strategy for the car buying website and is now delivering a fully integrated launch campaign including public relations, search marketing, social media, advertising, content and email marketing.

Elizabeth Hudson, director at Cream, said: “Launching MikeBrewerBuysYourCar.com is a great full service project for the team. We’ve been able to integrate a variety of different marketing channels and create and implement a fully joined up campaign.

“It’s got off to a strong start with car owners recognising the brand and grasping the opportunity to sell their car through the portal.”

Alan Smith, director of MikeBrewerBuysYourCar.com said: “The team at Cream has been really easy to work with and helped us get off to a flying start. The Explore session really helped to pinpoint our needs and the resulting strategy is a clear roadmap of how to get there. Cream’s approach is really down to earth and a great fit for MikeBrewerBuysYourCar.com”

Cream works across a range of sectors, including manufacturing, visitor attractions, retail, financial, digital and lifestyle sectors to help businesses increase profile, strengthen reputation and add brand value.



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