Leeds-based multi-channel branding agency, The Space People, has completed its first major project in its retainer for Leeds United FC, launching the team’s 2015-16 season tickets.
The season ticket launch campaign is focused around the strapline “Real history. Real future. Real choice”.
This is reinforced with a visual created by the agency, developed from an iconic 1970s image. It features legendary players of the Revie era merging with key players from across the decades and finishing with present day youngsters in the first team. All players featured made their first team debuts as teenagers for the club.
The image is emblazoned across the club’s Centenary Pavilion and features on adverts on city buses, railway stations and across social media platforms. An inspiring video, storyboarded by The Space People and produced by LUTV, was played at the club to launch the season tickets and is causing a stir on social media.
Managing director of the Space People – and lifelong Leeds United supporter – Richard Groom, said the agency was extremely proud to have helped the club launch the campaign.
“It has been a massive team effort and it’s been fantastic for us to work with all the talented people at the football club, from senior to ground level staff, to make this launch happen,” he said.
The Space People, based on Wellington Street, was appointed by Leeds United in March after a three way pitch and is continuing to work on forthcoming projects for the club.
The agency specialises in helping brands identify and connect with their audiences via multiple media channels. It works with a range of household names, such as Absolut Vodka, Malibu, Beefeater and Microsoft.
Richard continued: “Our multi-level approach is what makes us different and what helps us achieve real results for our clients. We have a number of Southern-based clients, but it’s always a pleasure for us to work with fellow Yorkshire businesses.
“Our work with Leeds United is particularly special to us as the club is such an integral part of our home city.
“There has been a fantastic response on social media, with fans really engaging with the campaign, which I think is a testament to how authentic the key message is – a real brand truth is that Leeds United is successful when youngsters come through the ranks.
“Being a Leeds supporter isn’t about glory hunting – it’s about a connection and making a real choice to support a club with real history and a real future.”