Following a four way competitive pitch process, West Yorkshire Playhouse has announced that it has appointed Leeds-based agency CHILLI UK as its new brand design consultancy.
CHILLI will work with West Yorkshire Playhouse as the organisation celebrates its 25th anniversary this year. CHILLI has been tasked with capturing the spirit and the venue’s standing, as one of the UK’s leading producing theatres.
Nick Hallam, marketing director of West Yorkshire Playhouse, said: “We were impressed by CHILLI’s strategic approach, but also importantly that the agency understood and shared our passion for the brand.”
David Whittle, managing director, CHILLI, added: “We’re delighted to be working alongside West Yorkshire Playhouse, this is a big year for the brand and we look forward to helping the company build on its vision for the future.”
The appointment will see CHILLI start work immediately.