Yorkshire print firm DMP has announced £350,000 worth of investment in new printers.
The direct mail specialist has just bought two black and white and a colour Xerox X1000 high speed, digital laser printers which are now fully on stream at its Keighley headquarters.
The investment further supports the company’s unique Hello Market platform, offering everyone from small and medium sized businesses to graphic designers a cost-effective, online, easy-to-use, versatile personalised direct marketing tool.
The additional high speed printer also offers varnish and full colour capabilities which along with DMP’s own direct mail platform, Hello Market, allows it to meet growing demand for fully variable, complex and highly personalised jobs with maximum flexibility.
DMP MD Tony Kemp said: “Now we can offer spot varnish and security markings, as well as full colour variable data printing, strengthening our already market-leading Hello Market software, (patents pending).”
“Hello Market uses vast data files because every single direct mail piece is unique, including personalised names, addresses, text and tailored images that change in flight. We have the processing and print capability to complete all these jobs on site.”
And the recent investment has allowed DMP to fully populate its separate Disaster Recovery (DR) site with older and spare printers.
Tony added: “This site now includes back up servers, colour digital printers, guillotines, folding, booklet making and mailing of regular daily communications.
“We couldn’t find a suitable partner to take up our demanding data and digital print loads were we to ever lose our main site through fire, for example. The solution was to invest in our own full DR site.”
DMP offers traditional litho and digital print technology from its base in Royd Way, Keighley.
Its Hello Market platform which allows small and medium sized businesses to create personalised, fully flexible, online direct mail campaigns is constantly evolving as the company reacts to customer needs. Ensuring that variable data printing could be separately maintained in the event of a disaster on the main site necessitated this £1/3 million investment in additional printers.