Sandro, the aspirational Parisian brand, has signed up to take a 564 sq ft store, situated on County Arcade in the Grade II* listed Victorian building.
Having gained a loyal following across the globe, Sandro has more than 452 stores worldwide, and with just 24 across the UK, its presence at Victoria Quarter will be an integral part of the brand’s global expansion, when its store opens later this year.
Launched in 1984 by designer duo Didier and Evelyne Chétrite, Sandro has established itself as the go-to-label for Parisian poise. Sandro’s clothes collection is the epitome of French chic, focusing on style, elegance and timeless pieces and is therefore well placed to benefit from being in Victoria Quarter, which is established as the North’s most luxurious shopping destination with an impressive line-up of luxury retail and lifestyle brands.
Kate Orwin, assistant director of retail asset management at Hammerson, said: “Sandro is the perfect addition to Victoria Quarter for our fashion-focused customers and complements both our existing retailers and our new brands, Cutler & Gross and Séraphine. Sandro’s new store contributes to the growth of our luxury shopping mix, thereby continuing to offer more to our Victoria Quarter shoppers.”
Raphael Rab from Sandro said: “The opening of Sandro in Victoria Quarter marks the first installation of our iconic French fashion brand in the historic shopping gallery that is Victoria Quarter.”