Leeds, London and Los Angeles-based integrated creative agency, Turn Key, has recently been appointed by world leaders in bathing and wellness, Jacuzzi®, to create an integrated campaign for their new state of the art sauna, shower and hammam experience, SASHA.
Turn Key is delivering a microsite, brand film and imagery to capture SASHA’s target audience of high net worth individuals and those with an interest in wellness. Turn Key is also providing regional and national lifestyle PR support, and content creation across all Jacuzzi® UK social media channels.
Jacuzzi® is the innovator in luxury technologically advanced products for bathrooms and spas. Its new wellness concept, SASHA, offers a cutting-edge relaxation experience targeted at the luxury market for home installation.
Paul Farrell, marketing manager at Jacuzzi®, said: “Working with an integrated agency is the perfect opportunity to make the most of brand assets across trade PR, social and online. Our key focus is to educate consumers about Sasha and wellness. We’re excited to be working with a creative agency to support us on this project.”
Turn Key’s Founder, Nik Entwistle, said: “It’s always exciting to work with clients in new ways and help to elevate a brand to new heights. The lifestyle sector is one that we’re very familiar with and we know that in a highly competitive market, it isn’t just about the creative alone, it’s about educating consumers about Jaccuzi®, its huge legacy and product portfolio.
“We’re confident that this approach will take Jacuzzi® to new successes over the coming months.”