Hull businesswoman Laura Miller is expanding her successful sports marketing company, Miller Sports Group, with the launch of VIP Matchdays.
VIP Matchdays pairs sport and music fans with premier packages and the best seats in the house. Since the concierge service launched in April, it has secured official re-seller partnerships with Arsenal, Doncaster Racecourse and the Rugby Football League to name a few.
Laura set up VIP Matchdays after hearing how companies and individuals looking to book hospitality were struggling to source good quality packages.
As the UK emerges from recession and spending confidence increases, the company aims to reposition corporate hospitality as a key element of UK business relationships, placing emphasis on outstanding customer experience.
“I also heard a lot of negative comments about customer service,” said Laura, whose Miller Sports Group works with a range of sports rights holders from governing bodies through to individual sports clubs.
“I knew there was a simpler way to ensure businesses and individuals had access to first class tickets. Through building relationships with VIP Matchdays instead of dozens of different clubs and venues, our customers enjoy a highly personalised service.
“VIP Matchdays has got off to a stellar start. We’ve helped our clients attend the sell-out Floyd Mayweather versus Manny Pacquiao fight in Las Vegas and get lane passes for the star-studded British Grand Prix.
“We’re determined to share the message that hospitality doesn’t have to be expensive. It’s often the most affordable option when tickets are in demand.”
VIP Matchdays couldn’t have launched at a better time. The latest report from the IPA, the professional body for UK advertising industry, states that marketing has enjoyed a continued boost, during the second quarter of 2015.
The IPA further broke down the advertising spend categories with ‘events’, and ‘internet’ registering the strongest net growth with an increase of 7.4 per cent and 6.8 per cent respectively. Likewise, research from hotel group Crowne Plaza found that those who fail to invest in face-to-face contact could be missing out on 24 per cent of additional revenue.
Laura added: “As we continue to emerge from recession, companies are increasingly willing to engage in corporate hospitality and sponsorship.
“Building and maintaining business relationships is vitally important and corporate hospitality packages offer the chance to reward clients and spend quality, face to face time with key customers.”
VIP Hospitality is currently handling bookings for the forthcoming football season and the remaining matches in the Ashes test series.