Zapper.co.uk, the BBC Dragon’s Den-winning website that allows you to cash in on unwanted clutter, has become the UK’s first company to recycle the world’s most famous toy.
It has launched a unique scheme that recycles Lego, paid by the kilo in return for cash, with the option to donate directly to charity.
The company has pledged to double the payout to charity for all trades in August that contain the oft-abandoned toy.
“Liberate your Lego” is being led by Zapper’s Harrogate-based business development director, Patrick Neill.
“Harrogate could raise tens of thousands for charity if everyone recycled their Lego,” Patrick said.
“The summer holidays are a fantastic time to mobilise the kids to clear out their rooms and donate unwanted toys – we’re just offering the chance to get rid of all those bits of unloved Lego lying around in dusty boxes, and give it a new life with a new family.”
Zapper’s de-clutter diversification means that parents can avoid time-consuming car boots, jumble sales and online trading by simply weighing their Lego on the kitchen scales and popping it into a plastic bag.
They then print off a free postage label from the Zapper website, and send off their Lego in return for a cheque delivered to their door. Customers can also choose to donate this cash directly to charity.
Zapper will offer customers the opportunity to drop off their parcels using CollectPlus, which is the UK’s largest independent store-based parcel delivery and returns service with a network over 5,800 convenience stores and petrol stations. People who want to recycle their Lego with Zapper can print off a CollectPlus label via the Zapper website. They then simply package up their Lego and drop the parcel off at their most convenient CollectPlus store.
Patrick said: “Often children get bored of their Lego or won’t rebuild complex designs, so it just ends up being useless plastic bricks designed to block up the hoover or for parents to step on. We want to reward all parents suffering through these Lego years, to exchange it for cash and get a much needed foot massage or generate money for a deserving cause, with minimum effort.”
Zapper’s Lego recycling service has already proved popular with Darren Smith, owner of the biggest private collection of two million bricks of Lego.
Darren said: “Zapper is a really innovative idea as the UK is drowning in Lego; it’s simply the most in-demand toy but can be wasted and unwanted thanks to unmatched bits, incomplete sets or simply bored children moving to the next Lego set.
“I just love Lego and it’s fantastic to be able to put unloved Lego back into circulation, and support some deserving charities.”
Zapper already offers cash in return for DVDs, CDs, games, books, mobiles and electronic gadgets.