The opportunities and pitfalls of exporting to the US come under the spotlight at a free event for businesses being staged in Leeds by UKTI Yorkshire and the Humber next month.
Part of the Northern Powerhouse initiative aimed at encouraging economic growth in the North, Tackling the US Market takes place against the backdrop of the US and Canadian Rugby World Cup (RWC) fixtures at Elland Road, home of Leeds United FC.
Set to benefit the UK economy by £869m, the RWC is expected to attract nearly half a million visitors and generate considerable interest in UK products and services worldwide including the US.
Being held between 9am and 1.30pm at Everyman, Leeds on on Thursday, 24 September, the UKTI event is a free interactive seminar and will offer advice to entrepreneurs and companies of all sizes and industries about exporting to the US.
There will be presentations from a panel of branding and tax/legal experts and case studies from businesses which already export to the US.
Mark Robson, regional director, UKTI Yorkshire and the Humber, said: “This key event is an ideal opportunity for first time and experienced exporters to explore the export potential in the US and hear about the experiences of those who have already entered the US market with their products and services.
“Exports to the US make a considerable contribution to the Yorkshire economy. Delegates will hear about the importance of the ‘Made in Britain’ brand and first-hand accounts about what worked and what did not will be given by new exporters.
“There will also be the opportunity to learn about demographics and manufacturing in the States as well as cultural differences between America and the UK.”