Bradford Bulls players Adam O’Brien, Steve Crossley and Epalhame Lauaki, joined fitness fanatics from across the region at the launch of the new £1million state-of-the-art Xercise4Less gym in the heart of the city.
The Championship trio declared the Preston Street club officially open for business, with help from Xercise4Less senior management team, health professionals and the Bradford community.
Bradford’s Hooker Adam O’Brien said: “As professional athletes, we know exactly how important it is to stay active and maintain healthy lifestyles so we think this new Xercise4less gym is a great addition to Bradford, giving its people full access to affordable fitness.
“The lads and I had an amazing time this morning, it was an honor to launch such an amazing facility.”
Optimum Nutrition athlete and bodybuilder Jonpaul Vital joined the Bulls to put members through their paces during a series of muscle burning body weight challenges, before the Bulls awarded two lucky members with tickets for their upcoming home battle against Widnes on Sunday 6 September.
New club manager Henry Bradley said: “My team and I have worked so hard to get the gym just right for Bradford during the lead up to today, so it was definitely satisfying to see everyone sit back and relax while having an amazing time at the big reveal.
“It was a privilege for players from Bradford Bulls and Jonpaul to join us as well and to see customers giving them a run for their money throughout the physical challenges was great entertainment.
“We really are proud to be one of the best value gyms in the area and are looking forward to the exciting times ahead for Xercise4Less Bradford.”
The Bradford Xercise4Less club is the Group’s sixth fitness centre to be established in West Yorkshire, bringing its total investment to over £6million.
The Preston Street club will boast the largest female only area across the Group, as well as a number of trademark fitness zones including cardio, free weights, combat, plus a large fitness studio that will feature over 40 free classes per week.
Regarded as ‘the people’s gym’, Xercise4Less now boasts 29 clubs across the UK with 225,000 members and is set to launch up to 30 more clubs by the end of the year. The chain operates across the UK in regions including the North East, Yorkshire, North West and the Midlands.