Sheffield companies celebrate continued collaboration since floods of 2007

A Sheffield marketing agency has celebrated moving into bespoke new offices with the support of interior design experts Dale Office Interiors.

Award-winning integrated marketing agency, Rare Creative Group, opened its new offices on Attercliffe Road following a comprehensive refit of the premises by Dale.

The office move and expansion marks the continued collaboration of the two Sheffield companies since the devastating floods of 2007.

Dale Office Interiors, based in Hillsborough, came to the rescue of Rare Creative Group when its interior furnishings were largely written off as a result of massive flooding in the Don Valley area eight years ago.

When Rare decided to move offices recently it did not hesitate to approach Dale once again to oversee its new design and layout.

Chris Bellingham, operations director of Rare Creative Group, said: “Dale has really done us proud. They’ve taken the distinctive cerise pink from our logo and repeated it throughout the space in various finishes and fabrics.

“The colour really helps to communicate our energy and confidence to customers, suppliers, employees and other visitors.


“Overall they’ve given us a fantastic new look which matches our creative ambitions and gives us choices about the way we use our space. It’s great to be working together again.”

The transformation of Rare’s new offices includes the creation of customised workspaces to meet different teams’ needs; making best use of natural light, architectural features and co-ordinated fittings.

Dale’s managing director Warren Bricknell said: “Designing office environments is about so much more these days than a fresh coat of paint and new furniture.

“As well as fostering teamwork and creativity, the spaces we create for our clients are practical and have been designed to change with organisational needs over time.”

Both companies have been based in Sheffield for many years – Dale was established in 1984 and Rare in 1996.

When Rare was flooded out at its original premises in Aizlewoods Mill, everything had to be written off including all the office furniture. Dale Office Interiors supplied new furniture and fitted out the flooring and walls in an attempt to get the company back on track.

Warren said: “The great thing is that Rare came to us to handle their recent refit, without putting the work out to tender.

“Over the years we’ve stayed together and grown together and more than 80 per cent of our business is repeat business, which says a lot about our reputation for good customer service.

“We were delighted to help out with Rare’s new look.”

Dale started out selling office furniture, but is now very much a commercial office design company; handling full workspace solutions for major clients.

It has experienced 33 per cent growth in the past year with a growing client list, which includes GO Outdoors, whose Sheffield headquarters Dale recently refreshed to reflect the company’s youthful business culture.

Rare's Steve Bellingham and Chris Bellingham with Julie Roberts of Dale
Rare’s Steve Bellingham and Chris Bellingham and Julie Roberts of Dale

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.