Three former newspaper colleagues have reunited to launch The Content Market, a digital content agency specialising in content planning, research and creation.
Katie Oxtoby, Vicky Carr and Jenni Moulson previously worked for Johnston Press in Leeds and Harrogate before pursuing careers in freelance journalism and PR.
Jenni Moulson, who left her role as Harrogate Advertiser business editor five years ago to found Haig PR, said the new agency recognised the changing needs of businesses in a digital age.
“Business communications rely heavily on technology and content whether that be informative and searchable blogs, knowledge based articles and whitepapers or targeted website content,” said Jenni.
“In a digital age social media channels are overflowing with average content and as journalists we can offer intelligent, well-written articles that people will notice, read and share.”
Vicky Carr left JP in 2012 to run her freelance journalism and copywriting business Verve Words and Katie Oxtoby worked on the Harrogate newsdesk until June this year. Together, they will combine their experience of more than 45 years in journalism, PR and copywriting to provide quality content for businesses in all sectors.
The agency will also provide integrated social media services to distribute content and build audience engagement.
“Good quality writing and the strategic sharing of that content can have a powerful impact on brand engagement and marketing campaigns,” Vicky said.
“We will be working with individual businesses and digital agencies to deliver content marketing strategies that generate loyalty and sales.”
Katie said: “A large element of our work will involve research, including surveys and market analysis to create thought provoking data and insight targeted at specific market sectors and audiences.
“Delivering that data in a readable, interesting and engaging way is something many businesses struggle to do. Our background in journalism means we are able to find the stories at the heart of the statistics and share them with new audiences in a powerful way.”