A Penistone opticians put the focus on raising awareness and funds for Alzheimer’s Society and supporting World Alzheimer’s Day by holding a week-long pirate-themed event.
The team at Scrivens Opticians & Hearing Care dressed up in pirate costumes and held a treasure map competition as part of its ongoing support for Alzheimer’s Society, its chosen charity for this year.
There is growing evidence of a link between uncorrected hearing loss and dementia, including Alzheimer’s.
Branch manager Natalie Eaton said: “Dementia touches so many families and World Alzheimer’s Day gave us a chance to raise awareness of the charity and the need for funds for research and support.”
The branch also donated £1 for every hearing screening during the week 21 to 26 September.
“Our hearing screenings are free of charge and we want to encourage people over 40 years of age to have regular hearing checks as they do eye tests. This was a way to do both and fundraise for our chosen charity,” said Natalie.
Alzheimer’s Society is the leading support and research charity in the UK for people with dementia and those who care for them. In the UK, 225,000 people will develop dementia this year, with 850,000 people already affected.
The Society estimate 23 million people have a close friend or family with dementia.