A South Yorkshire car dealership is showing its support for a grassroots hockey club.
Family-run firm John Holland, who are the current front-of-shirt sponsors of Sheffield United, have announced a new partnership with Rotherham’s Diamondback Inline Hockey Club.
The partnership, which will see the John Holland logo appear on the front of the team’s kit, was confirmed as players from the Club were invited to John Holland’s showroom on Meadowhall Road in Sheffield.
Diamondback Inline Hockey Club was founded in April 2014 by Nick Frewin and Jen Coote, after they decided to combine their experience in the sport to set up their own club consisting of two age groups, under 10s and under 12s.
The Club has since expanded and now has teams for the upcoming British Inline Puck Hockey Association (BIPHA) season in under 10s, two teams in 12s, 14s 16s and senior, and welcome hockey players from across the North of England to regular training sessions at the Simply Skate Arena in Rotherham.
Jen Coote said: “We are absolutely thrilled to have a company such as John Holland on board as a sponsor of our club.
“They are an extremely successful and reputable company, and their showroom consists of some of the finest cars that money can buy so it’s a great honour to have their logo on our kit.
“We were determined to secure them as a sponsor and we hope that their reputation can help to raise the profile of our club.”
Mark Holland, managing director of John Holland, said: “We have developed a close relationship with the Diamondbacks over the past year and we are delighted to show our support for a grassroots sports team in addition to our sponsorship of Sheffield United.
“We look forward to becoming a part of their future success.”